ICWP 50/50 Applause Awards are cited in American Theatre Magazine article written by Martha Richards.

There is a growing awareness of the gender imbalance in almost all areas of professional theatre in many parts of the world, despite the fact that women make up the majority of audiences going to see live theatre. 

A proposal for collaboration by the many organisations currently campaigning to change this was put forward by Martha Richards at a conference in Toronto, Canada.

" We have proven that gender discrimination is a persistent problem in theatre; now we need to figure out how to fix it. As we look at the field, we can see that women all over the world are trying to address this issue with various strategies. What would happen if we could find a way to coordinate these efforts and maximize their impact? Could we reach a tipping point where the barriers for women theatre artists would finally come crashing down?"

ICWP received a mention as one of the advocacy organisations with an active program to bring attention and approval to professional theatres who produce the work of female playwrights at least 50% of their season.

A fundamental issue has to do with funding. Public bodies who dispense tax-payers money to subsidise theatres, have a duty to ensure that those funds are spent fairly and not used to prop up the current male-biased programmes that are the norm in many parts of the world.

This article outlines seven proposals to achieve gender equity for  women in theatre

http://www.americantheatre.org/2015/06/09/7-steps-for-achieving-gender-parity-in-the-theatre/